As founding art director of Dell’s high-end, editorial print magazine for C-Suite executives, start-up work included:
Co-leading a hands-on, magazine making workshop for the client to determine editorial direction and overall look and feel.
Publication design and infographic, illustration, and photography style recommendations.
Recruiting a creative team and collaborating with them and editors to develop stories visually.
Art direction, design, and production oversight of all pages for the inaugural issue and all subsequent issues.
The finished, inaugural, 7.25" x 9.25" publication included a smyth-sewn binding which allows the journal to lay flat. The cover is coated with a soft-touch matte laminate and the logotype is foil-stamped.
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